At Ready Generations we have been busy thinking about how ageism impacts on both older people and the very young. To progress this work further we are thrilled to announce that we are partnering with STOPageism, a new organisation that share our beliefs and values.

Check them out on their website.

Together we aim to show how ageism negatively affects all of us and how we can work together to stop it.

The recent coronavirus pandemic has shone a light on the shocking way that our society and policymakers treat older people in particular. Pushed to the margins and forgotten about, with their needs often thought of last – we have all seen the tragic consequences that this can have.

More broadly – from derogatory everyday language, to inaccessible cities and poor services – ageism is sadly still a daily reality for many people and this will be the initial focus of our work.

We want to bring older people back where they belong – in the heart of our lives and communities.

3 steps to STOPageism

Here are the three key areas we are focussing on to bring about this change:

  1. Changing our language

The language we use to describe older people is overwhelmingly negative. So, we’re campaigning to change it. Why is it still acceptable to use outright discriminatory terms for older people in society? Instead, we want to define people by who they really are and the value they bring.

  1. Changing our cities

We want to think about how cities and towns can become more accessible and age-friendly. From retrofitting existing buildings to encouraging architects and planners to be more age considerate in future builds, we want our environments to promote independence and inclusivity for all.

  1. Changing our services

We want to promote safety and independence by thinking about how services such as financial and technology services may be easier, safer and fairer to use. People need more confidence and support to take control of their affairs, and we want to help to provide it.

If you want to join us – just email . We would LOVE to have you onboard with us!

Ready Generations

Author Ready Generations

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