Ready Generations has joined the STOPageism movement to help show how ageism negatively affects all of us – and, along with our partners, how we can stop it together.
The recent coronavirus pandemic has shone a light on the shocking way that our society and policymakers treat older people. Pushed to the margins and forgotten about, with their needs often thought of last – we have all seen the tragic consequences that this can have. More broadly – from derogatory everyday language, to inaccessible cities and poor services – ageism is sadly still a daily reality for many people.
We have been working to make older people’s lives better. To make their voices heard.
But we’ve realised that – by working together – we can all do even more. That’s why we’re joining forces to STOPageism, and we want you to join with us. Because a single voice can be drowned out, but a chorus can’t be ignored.
- CHANGING OUR LANGUAGE.
The language we use to describe older people is overwhelmingly negative. So we’re campaigning to change it. Why is it still acceptable to use outright discriminatory terms for older people in society? Instead, we want to define people by who they really are and the value they bring.
- CHANGING OUR CITIES.
We will make cities more accessible and age-friendly. From retrofitting existing buildings to encouraging architects and planners to be more age considerate in future builds, we want our cities to promote independence and inclusivity for all.
- CHANGING OUR SERVICES.
We will promote safety and independence by making financial and technology services easier, safer and fairer to use. People need more confidence and support to take control of their affairs, and we’ll help to provide it.
Some of our partners who, along with Ready Generations, are working together to STOPageism: